Images

This image bank contains approximately 1400 digitized images about the history of the printed book in the Netherlands, largely originating from the collections of the KB. The images can be downloaded and used with the stated credit line.
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Title
 Advertising card for the daily newspaper "De Amsterdammer", c. 1890

Creator
 Braekensiek, J. (illustrator), Van Leer (graveur/engraver)

Year
 ca. 1890

Type
 advertentie, advertisement

Measurements
 14,5 x 16,5 cm

Related term
 reclame, kranten

Period
 19e eeuw

Classification
 G: Boekhandel en uitgeverij

Content
 This advertising card from around 1890 shows a number of well-known politicians sitting in a coach, reading "De Amsterdammer", a daily newspaper. In the 19th century it became more and more usual to advertise for books and periodicals. Screaming slogans, offering windfalls or recommendations (true or not) by well-known figures were then - as now - current sales promotion tricks. In addition to advertising in papers and periodicals, posters in shops, prospectuses, circular letters and cards like this one were also used.

@description
 Den Haag Koninklijke Bibliotheek

@reproduction
 Amsterdam Bibliotheek KVB Universiteitsbibliotheek UVA