Images

This image bank contains approximately 1400 digitized images about the history of the printed book in the Netherlands, largely originating from the collections of the KB. The images can be downloaded and used with the stated credit line.
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Title

 Advertising card for the daily newspaper "De Amsterdammer", c. 1890


Creator

 Braekensiek, J. (illustrator), Van Leer (graveur/engraver)


Year

 ca. 1890


Type

 advertentie, advertisement


Measurements

 14,5 x 16,5 cm


Related term

 reclame, kranten


Period

 19e eeuw


Classification

 G: Boekhandel en uitgeverij


Content

 This advertising card from around 1890 shows a number of well-known politicians sitting in a coach, reading "De Amsterdammer", a daily newspaper. In the 19th century it became more and more usual to advertise for books and periodicals. Screaming slogans, offering windfalls or recommendations (true or not) by well-known figures were then - as now - current sales promotion tricks. In addition to advertising in papers and periodicals, posters in shops, prospectuses, circular letters and cards like this one were also used.


@description

 Den Haag Koninklijke Bibliotheek


@reproduction

 Amsterdam Bibliotheek KVB Universiteitsbibliotheek UVA